Dun and Bradstreet
The Objective
Aiming at this for the past two years, Dun & Bradstreet was trying to boost their sessions and user base via natural channels. Many businesses trying to advertise the same products were making it challenging to separate out from the others. Their main targets were:
The Challenge
Having a technically perfect website for users and search engines was one of the main issues the company ran against. Apart from that, two main challenges are stopping the expansion of the website. Content was few and unoptimized. The headings for the pages were left vague.
✦ Our Process
The Solution
Once Infidigit focused on the main objectives, a whole advertising plan was developed. The foundation of the approach consisted of the following:
Technical action notes were advised to fix the problems once the website was manually audited with many tools. Technical pointers covered many more including operations like schema addition, sitemap development, crawling and indexing optimization. This enabled Infidigit to boost page crawling and indexing as well as make the website more search-friendly.
Infidigit advised several on-page SEO tweaks that would have raised the general SEO health score. On the service pages, header tags and meta tags were tuned. The internal linking activity was carried out to improve bot and user experiences. These exercises raised the service page ranks.
Among the most important components of every SEO effort is content. Content recommendations were presented to the D&B team depending on the content gap study Infidigit conducted. The SEO health score of the webpages improved once the material was live, which helped Infidigit raise its ranks and get more visitors to the website.
Optimizing off-pages helps a website develop domain authority and awareness. Infidigit developed excellent backlinks from other websites for Dun & Bradstreet to boost the online presence and domain authority of the website.
The Outcome
Following outcomes on Dun & Bradstreet's website (India) were noted following campaign running observations:
By means of the combined power of several SEO techniques, Infidigit increased the base of organic new users by 188% in five months of activity.
The clicks improved dramatically, by 186% thanks to technical solutions on the website and on-page optimization.
Increase in Organic Sessions in 5 months
Increase in Organic Users
Increase in Organic New Users
Increase in Clicks
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